This was one of the first teams I took on as Studio Art Director: a long-running franchise partnership with Turn 10 on Motorsport and Playground Games on Horizon.

We had been having serious efficiency issues for years, causing problems with our profit margins. I partnered with Vlad Kulchitsky, Associate AD on hard surface, and we turned this project around. We zeroed in on the problem, came up with solutions, implemented them, and within a couple of months the issues were gone and the project was seeing the best profit margins it had in many years.

Prior to our involvement, in the weeks leading up to a delivery, the team in Seattle would have to spend many late nights crunching on the vehicles. Very proud to say we eliminated that and brought a good work-life balance to the team.

Here's some samples of their hard work: